The a16z Show
Building Hardware and Taking on the Phone Giants
The a16z Show discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This show is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit a16z.com for more details and to sign up for our newsletters and other content as well!
Show Notes
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People often say that building a hardware company is like “playing on hard mode”. Building a hardware company during a global pandemic, with the unpredictability of supply chains and markets, is harder than hard. Trying to penetrate the phone market in particular – where only a few players own almost all the market share – is REALLY hard.
In today’s episode we chat with Carl Pei, founder of Nothing. Between Nothing and previously co-founding OnePlus, Carl has twice managed to do what many others have failed to do. Nothing has sold over 1m units and built a team of over 400. In this episode, Carl chats with us about why he’s at it again, what it takes to successfully build hardware, and how he thinks about making technology fun again.
Timestamps:
The hardware market
Breaking into the phone market
Securing factories and stakeholders
Differentiating products
Hardware design
Strengthening software proposition
Table stakes
Marketing and Youtube
Underestimating the value chain
Manufacturing
Supply chain
Remote work
The future of hardware
Breakthrough hardware
Making tech fun again
Resources:
Nothing website: https://us.nothing.tech/
Nothing’s Youtube channel: https://www.youtube.com/@NothingTechnology
Find Carl on Twitter: https://twitter.com/getpeid
Find Nothing on Twitter: https://twitter.com/nothing
Nothing’s recently launched Ear (2): https://us.nothing.tech/products/ear-2
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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.
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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
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